I don't think they ever marketed to white people. Rap only got big in the white community when Eminem who I dearly hate came a long. So you could blame him for that. I also hate those wanabes that use the word cuz and don't even know what it means.
I'll listen to anything, be it classical, hip hop, pop, emo, rock, some punk, whatever I don't care as long as it sounds good to my ears.
Tool, Deftones, Cannibal Corpse, Nile, Between the Buried and Me, Fear Factory, etc...... mainly Heavy Metal.
Heavy Bands like: All That Remains Arch Enemy Trivium Zao Shadows Fall DevilDriver Mudvayne Lamb of God Usually a Heavy Metal and Death Metal mix.
my favorite is rap/hip-hop but sometimes i listen to rock. depends on the mood really. but mostly rap.