"A native of Canada, Pamela Anderson was born on Vancouver Island, and later moved to the city of Vancouver. It was while she attended a British Columbia Lions football game that Anderson was "discovered" in a most unusual way. Dressed in a Labatt's Beer T-shirt, her image was transmitted on the stadium's wide screen. The fans cheered the beautiful girl, and she was brought down to the 50-yard line and introduced to the appreciative crowd. As a result, she was signed to a commercial contract with Labatt's and became the company's "Blue Zone" girl. The campaign was so popular that other commercials and advertising assignments for Anderson soon followed. Due to the recognition from these commercials, she was soon approached to do her first cover for Playboy Magazine." from IMDB