Obviously, generally this is simply a marketing gimmick to bring in more money. But it can help a film. Particularly horror in my opinion, My Bloody Valentine isn't worth watching if it's not in 3D but the presence of 3D helped a lot. And there's two more "horrors" coming out in 3D, the remake of Pirahna, and particularly, and importantly, Final Destination 4 (The Final Destination). Though it's a double edges sword, watching a film made for 3D in 2D is ------ing annoying because during every blatant little scene that tries to slide 3D into it, you get nothing, and it's frustrating. Anywho. /Discuss 3D Go.