Ahem, the DS is doing better than PS2 did. Look up the numbers. DS sells more than the 360 if I'm not mistaken. PS2 is not selling more than the DS now and it was not back when they first started, as DS sold 7 million over a week before PS2 did. (And Wii sold 7mil about a week before that). Nintendo is #1 because they have so much more experience in the gaming industry, all their marketing experts are just plain smarter than the marketing strategists for Sony and Microsoft.